“We shout ‘Japan Leather’ at the center in the world !”
“Border-less”, “Color-less”, “Gender-less”,
“Size-less”, “Season-less”, “Time-less”, “Age-less”,
“…Less is more”
Individualized Leather Wear worn to not the body but the bone.
Japan Leather as Japanese heart “ZEN” to the U.S. !

Open outline

Presentation

Date

February 13th, 2012 (Mon) 6:30pm – 7:30pm

Place

Mercedes-Benz Fashion Week
"The BOX" at the Lincoln Center

Organizer

Japan Leather Goods Development Committee

Supporters

The Ministry of Economy, Trade and Industry
Japan Fashion Week Organization
IMG (INTERNATIONAL MANAGEMENT GROUP)

Brands

genten / AGURI SAGIMORI / Le Parrain / motonari ono
No, No, Yes! / NORITAKA TATEHANA / SAKAGUCHI・KOSHI・FOR・BLAZE SOMARTA

Director

Shigetaka Kaneko(shige KANEKO Co., Ltd.)

Showroom exhibition

Date

February 14th (Tue) to 16th (Thu), 2012

Place

NEXUS showroom (39 West 56th St. NY)

Organizer

Japan Leather Goods Development Committee

Supporters

The Ministry of Economy, Trade and Industry
The Japan Fashion Week Organization

Brands

No, No, Yes! / genten / Enevare / LeParrain / motonari ono

No, No, Yes! Profile

“No, No, Yes!” was co-founded by Taichiro Hashimoto and Makoto Kawamura in 2007.
Hashimoto designed and managed for a women’s brand besides, buying vintage and military wear in the US and Europe. Kawamura was a freelance graphic designer, working in the area of advertising, web design, and entertainment. Both were drawn in by the lure of leatherwear. They started to focus on the leathers and wanted to build some products that have more craftsmanship and possibility to develop new aspects of “fashion”. Hashimoto mainly handles order-made production and designs. Kawamura is in charge of designs for the leather goods and graphics.
They received many awards: their Leather Jacket has selected to be a collection at Musee des arts Decoratifs in Paris, France. Leather Award’s leather wear prize in 2008, Japan Leather Award’s grand prix in 2009, Japan Leather Award’s silver prize in 2010. In addition, they designed Lenny Kravits’s costumes for his European tours in 2011. The brand’s key word is “TOKYO UNDERGROUND TO THE WORLD”.

Mail from the stylist of Lenny Kravitz.

“franklin, the drummer wears one of your pieces,
you can see it best in the video where lenny introduces the band.
but almost everyone in the band (including lenny) has a piece from you and will wear it soon.”

Please check the video in the link, you can see the drummer
who wears our The Long Gilet Rider (Black).
http://www.msnbc.msn.com/id/21134540/vp/44376056#44376056

The Long Gilet Rider
http://www.nonoyes.com/archives/495

EVANGELION x Tokyo Leather x No,No,Yes!

New Japanese culture animation ” EVANGELION ” mixes well
with different cultures of the world,
the fashion of Japan Leather is sent to the world from Tokyo.

No,No,Yes! 2011 S/S COLLECTION
TOKYO LEATHER SPECIAL SHOW
October 13th 2010 Wednesday
At Tokyo Big Sight

Thank you for all !!

No,No,Yes! 2011 S/S COLLECTION
TOKYO LEATHER SPECIAL SHOW
October 13th 2010 Wednesday
At Tokyo Big Sight

All photos by Yoshiko Matsunaga

We worked with Mercedes-Benz
as their promotion
at Venus Fort in Odaiba Tokyo.

Styling for urban family model.

Brand New Leather Jacket Series

It will be released in this autumn.
*Double Riders Leather Jacket
*Single Riders Leather Jacket
*Leather Tailored Jacket

2011 S/S Exhibition

2010.8.31～ 9.02 @No,No,Yes! Underground Leather Tailor (Tokyo)
2010.10.01～10.04 @Rendez-Vous FEMME(Paris)
2010.10.13～10.15 Cool JAP Fashion Show @Tokyo Big Sight (Tokyo)
2010.10.18～10.24 @No,No,Yes! Underground Leather Tailor (Tokyo)

No,No,Yes! in WeAr global magazine No.22.

Fashion Work Book
Published in 8 languages in the world.
http://www.wear-magazine.com

New contents.
Our standard series of items.
More photos and news coming.